"Nobody sees a flower really; it is so small. We haven't time, and to see takes time - like to have a friend takes time." - Georgia O'Keeffe
Services
Location Photography
Photographing on location is an exercise in distilling; subtracting all that is irrelevant until you are left with the essence or core of your subject. Michael has shot still and video footage from a helicopter flying over Sydney, on a runway at Changi Airport, in theatre during surgery, knee deep in a river, in kitchens and factories, and from a crane dangling over an Indonesian shipyard. His client list includes St. Vincent’s Hospital and health facilities, Landcom, ANC couriers, and Pearson’s Florist.
Art Photography
As a teen Michael photographed his Mum’s paintings and her work in the studio for the local paper and now, decades later, collaborates with galleries and artists, documenting their work and creating photo and video collateral for websites, press packs, catalogues, and socials. Michael enjoys conversations with artists about their intent, colour priority, and colour relationships, all of which guide his representations of their work. In recent years, Michael has worked with Australian artists Elisabeth Cummings, Amanda Penrose Hart and Jasper Knight, among others, to showcase their work.
Studio Photography
Michael is devoted to finding the perfect lighting, moment, and angle for a still. Starting with a blank canvas, he submerges himself fully in the work, adding and refining, to capture the essence of his subject. His client list includes Pearson’s Florist, Bonds, Godox, Weight Watchers and Sandhurst.
Motion
When technology evolved and video became more accessible to photographers in around 2012, Michael applied his photographer’s eye for lighting, composition, and direction to shoot and edit video. His recent projects include ANC Smiles B2B communication videos for ANC couriers, and Dragonflies, the video accompanying Amanda Penrose Hart’s 2023 exhibition at King Street Gallery
Careers Video
In collaboration with HR expert Sarah Oquist, Michael creates authentic recruitment videos to help employers engage and attract the right people in a crowded marketplace. Recent clients include cyber security consultancy Cyconsol.
Studio Hire
Michael is the founder of The Roller Co-Working, a co-working space on Gadigal land that has hosted various creatives and freelancers, including photographers, since 2009. The open and customisable studio space has spacious original windows and a double barn door facing north to capitalise on natural daylight. The Roller is the perfect canvas for your project with bright natural lighting, which can also be blacked out for full studio lighting control.
Photography
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Videography
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Photo Retouching
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Studio Photography
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Shop
About the studio
Michael's studio has spacious original windows and a double barn door to capture as much natural daylight as possible in an open and customisable space. The minimalist interior features a plain white painted brick wall and a black wooden floor. The space offers bright natural lighting that can also be blacked out for full studio lighting control.
View studio work
"budgets achieved without compromising the creative process."
Right from the beginning, Michael was integrally involved in developing the appropriate photographic style whilst also considering tight deadlines and budgets. This collaborative approach involves extensive research on Michael’s part into David Jones’ existing collateral, workshops with key David Jones stakeholders including upper-management, test shots delivered for approval for each new category such as fragrance or lingerie and on-set discussion and direction. Michael was always willing to try new styles, perspectives and technology to satisfy David Jones’ brief. Deadlines were always met and budgets achieved without compromising the creative process along the way.
"I highly recommend Michael to photograph artworks"
I have been associated with Michael for over 10 years and he is reliable, competitively priced and has always had a quick turnaround. I highly recommend Michael to photograph artworks, lifestyle shots and video production. 10 out of 10!!
"he has a keen eye and is proactive in finding solutions quickly."
Michael’s creativity, professionalism and attention to the finer details made my role easier. We have worked on a number of jobs together and more recently Michael has produced some great images for 3 campaigns, he has a keen eye and is proactive in finding solutions quickly. Working with Michael is always a pleasure and would use him whenever I can. Need something shot? Michael can shoot it.
"All have been beautiful and more importantly met our brief in a professional and exceptionally creative way."
Michael is a fantastic photographer but more than that his keen eye has helped us shape our brand and let us present our most beautiful floral face to the world. Michael has been working with us at Pearsons Florist and Pearsons School of Floristry for over 15 years. His exceptional skill level and incredible eye for detail make him so easy to work with, he has become part of our team!! We have worked with Michael in his studio, in our own Design Centre and Classrooms producing product shots, action shots, videos and large scale window images. All have been beautiful and more importantly met our brief in a professional and exceptionally creative way. Thanks Michael – it’s always great to work with you!!
"I’m super proud of the work we’ve done"
I just watched the Melbourne videos and I think they’re absolutely stunning! It really has been a pleasure working with you guys on this stuff and I’m super proud of the work we’ve done. It makes ANC feel like a completely different business and I think it’s going to be transformational for them in attracting new brands to work with.
"it was wonderful seeing our staff in such a genuine and positive light."
It’s a great careers video, but it’s also a useful introduction to our company - to show clients who are interested to know who we are. The whole process got everyone thinking - it was wonderful seeing our staff in such a genuine and positive light.
"his understanding of what I am trying to express in my work on a deeper level ."
Michael and I have worked together closely for well over a decade and he is without a doubt the best photographer of my art. The understanding of surface, light and colour and how to balance all these, use his long-term technical experience and more importantly his understanding of what I am trying to express in my work on a deeper level have always brought the images to life.
"His ability to seamlessly blend creativity with technical expertise has consistently produced stunning visuals."
We've been working with Michael for over 15 years, and he's consistently delivered exceptional results, no matter the project. Whether it's a high-stakes advertising campaign, an entire cookbook stylised shoot, or simple catalogue product shots, Michael's attention to detail and eye for capturing the perfect moment always shine through. His ability to seamlessly blend creativity with technical expertise has consistently produced stunning visuals. No job is ever too big or small for Michael. He approaches every project with the same level of enthusiasm and dedication, ensuring that we always receive the highest quality photos.
"His intuitive understanding of our needs enables him to capture amazing images that tell our story."
Michael is a dream to work with. He is professional and diligent in his process but more than that he always gets the brief. His intuitive understanding of our needs enables him to capture amazing images that tell our story. He is also so much fun and makes every shoot enjoyable.
"Michael Bradfield has photographed my paintings and my environment for over twenty years and I have been very happy with the results."
"I always found him to be enthusiastic, professional and very pleasant to work with."
During my time at Bonds, I regularly commissioned Michael to do our seasonal packaging and below the line marketing shoots. I always found him to be enthusiastic, professional and very pleasant to work with. Over the 10 years we worked together, he never failed to deliver great images and our requirements for tight turnaround. I would fully recommend Michael Bradfield to any business.
Let's work together!